When a Shopify SEO audit makes sense
Shopify takes care of hosting, security and a lot of technical basics, but it also has its own SEO pitfalls. An audit is worth it when:
- Product or collection pages are not showing in Google, or the wrong URL appears.
- Organic traffic or sales from search have dropped after a theme change, migration or new apps.
- You moved to Shopify from another platform and are not sure every old URL was redirected.
- The store feels slow, especially on mobile.
- Search Console reports duplicate, excluded or “crawled – currently not indexed” pages.
What we check
Duplicate and multiple URLs
Shopify can show the same product under several URLs, for example through collection paths, and filtered or tagged collection pages can multiply quickly. We check canonical tags, internal links and which versions Google is actually indexing.
Collections, products and pages
Titles, meta descriptions, headings, product and collection descriptions, image alt text, and copy duplicated from suppliers or across similar products.
Theme and apps
Scripts and code added by apps, including leftovers from apps you no longer use, theme features that create extra URLs or hide content, and how all of this affects speed and crawling.
Indexing, sitemap and robots.txt
Shopify generates the sitemap automatically. We compare it with what Google indexes, review the robots.txt rules, and check Search Console for errors and excluded pages.
Redirects and migrations
URL redirects after changing product handles, removing products or moving from another platform, plus broken internal links and 404 errors.
Structured data and speed
Product structured data from your theme and apps, Core Web Vitals, image sizes and the impact of third-party scripts.
What you receive
- Prioritised findings: what to fix first, what can wait, and what is not worth worrying about.
- Plain-English explanations of each issue and why it matters for your store.
- Practical next steps you can carry out in Shopify, hand to your developer, or ask us to do.
How it works
- Discover: tell us about your store and goals through the free audit form.
- Audit: we review the store and, where you grant access, Google Search Console and analytics.
- Optimise: you choose whether to fix issues yourself or have us fix them. Fix work is quoted after we have reviewed the store.
- Monitor: we check that the changes are picked up by search engines.
Honest expectations
An audit shows what is getting in the way; it does not guarantee rankings or sales. Search results depend on competition, products, content and many factors outside any store owner’s control. We focus on fixing the technical and on-page problems you can control.
Running WordPress instead? See our WordPress SEO audit.
Related services: Search Console and indexing help