Common Search Console messages we help with
- Discovered – currently not indexed: Google knows the URL but has not crawled it yet.
- Crawled – currently not indexed: Google visited the page but decided not to index it, often a content quality or duplication signal.
- Excluded by ‘noindex’ tag: a setting, plugin or template is telling Google to stay away.
- Duplicate without user-selected canonical and Alternate page with proper canonical tag: several URLs show the same content.
- Page with redirect, Not found (404) and Soft 404: broken or misleading URLs in links and sitemaps.
- Blocked by robots.txt and Server error (5xx): Google cannot reach the page at all.
How we work
- Access without passwords: you add us as a user in Google Search Console, so no login details need to be shared.
- Diagnose: we review the Page indexing report, inspect sample URLs, and compare them with your sitemap, internal links, canonical tags, redirects and robots rules.
- Find the cause: we separate technical blockers, such as noindex, redirects or server errors, from pages Google simply does not see as valuable enough yet.
- Fix: we correct settings, sitemaps, canonical tags and internal links, or give your developer precise instructions.
- Validate: we request indexing for key pages, start validation in Search Console and track the result.
WordPress and Shopify specifics
WordPress: indexing problems often come from the “Discourage search engines” setting, SEO plugin noindex rules, theme or plugin duplicate URLs, and redirects left over from migrations.
Shopify: Shopify creates the sitemap automatically, but products are reachable through several URLs, filtered and tagged collection pages can multiply, the robots.txt can only be changed through the theme, and apps can add pages or scripts you did not plan for. We check how these affect what Google indexes in your store.
Not every page should be indexed
Tag archives, filters, search results and thin duplicate pages are often better left out of Google. Part of the job is deciding which pages deserve to be indexed and making sure those pages are strong, unique and well linked.
Honest expectations
Google decides what it indexes and when. We remove the technical reasons a page is being ignored and improve the signals Google uses, but we cannot force a page into the index or promise a date. Validation in Search Console can take days to weeks.
Related services: WordPress SEO audit · Shopify SEO audit · WordPress malware and SEO spam cleanup · PHP upgrade service
